Organizing productive events is not easy, whether they be online or in person. Getting feedback from your attendees after the event has finished is crucial. You should always try to collect it as soon after the event as possible. With webinars this is easy to achieve. Many of the platforms, such as GotoWebinar, Demio, and Zoom, provide the option to automatically send a follow-up email to all attendees. In that email you should ask for feedback and provide a link to a survey.
Make sure the survey is short, but carefully crafted. Ask a few important questions and end with a general feedback field - if people have anything else to say about your event they’ll put it in there.
Timing is important. The sooner after the event you ask, the higher the engagement will be. You will also get higher quality responses while the event is still fresh in the attendees’ minds.
Since these feedback surveys are voluntary, the volume of responses is usually low. To get more engagement, some organizations offer incentives in the form of product discounts or even gift cards. However, you should use this strategy with caution. If the incentives you offer are too generous, the response data may become biased.
Use the following SurveyJS template as a starter for your event feedback questionnaire. This code, along with other templates is also available at the surveys-templates repo on GitHub:
{
"title": "Event Feedback Template",
"pages": [
{
"name": "page1",
"elements": [
{
"type": "rating",
"name": "How likely to recommend",
"title": "How likely is it that you would recommend the event to a friend or colleague?",
"rateMax": 10
},
{
"type": "radiogroup",
"name": "Rate the event",
"title": "Overall, how would you rate the event?",
"choices": [
{
"value": "Excellent",
"text": "Excellent"
},
{
"value": "Very good",
"text": "Very good"
},
{
"value": "Good",
"text": "Good"
},
{
"value": "Fair",
"text": "Fair"
},
{
"value": "Poor",
"text": "Poor"
}
]
},
{
"type": "comment",
"name": "What did you like about the event",
"title": "What did you like about the event?"
},
{
"type": "comment",
"name": "What did you dislike about the event",
"title": "What did you dislike about the event?"
},
{
"type": "radiogroup",
"name": "How organized was the event",
"title": "How organized was the event?",
"choices": [
{
"value": "Extremely organized",
"text": "Extremely organized"
},
{
"value": "Very organized",
"text": "Very organized"
},
{
"value": "Somewhat organized",
"text": "Somewhat organized"
},
{
"value": "Not so organized",
"text": "Not so organized"
},
{
"value": "Not at all organized",
"text": "Not at all organized"
}
]
},
{
"type": "radiogroup",
"name": "How friendly was the staff",
"title": "How friendly was the staff?",
"choices": [
{
"value": "Extremely friendly",
"text": "Extremely friendly"
},
{
"value": "Very friendly",
"text": "Very friendly"
},
{
"value": "Somewhat friendly",
"text": "Somewhat friendly"
},
{
"value": "Not so friendly",
"text": "Not so friendly"
},
{
"value": "Not at all friendly",
"text": "Not at all friendly"
}
]
},
{
"type": "radiogroup",
"name": "How helpful was the staff",
"title": "How helpful was the staff?",
"choices": [
{
"value": "Extremely helpful",
"text": "Extremely helpful"
},
{
"value": "Very helpful",
"text": "Very helpful"
},
{
"value": "Somewhat helpful",
"text": "Somewhat helpful"
},
{
"value": "Not so helpful",
"text": "Not so helpful"
},
{
"value": "Not at all helpful",
"text": "Not at all helpful"
}
]
},
{
"type": "radiogroup",
"name": "How was the length of the event",
"title": "How was the length of the event?",
"choices": [
{
"value": "Much too long",
"text": "Much too long"
},
{
"value": "Too long",
"text": "Too long"
},
{
"value": "About right",
"text": "About right"
},
{
"value": "Too short",
"text": "Too short"
},
{
"value": "Much too short",
"text": "Much too short"
}
]
},
{
"type": "comment",
"name": "Additional comments",
"title": "Do you have any additional comments about the event?"
}
]
}
]
}
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